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04/01/2022

Crumbl Cookies franchise owner sets opening date in Lower Nazareth, eyes 2nd Valley location

Lehigh Valley Live
Crumbl Cookies franchise owner sets opening date in Lower Nazareth, eyes 2nd Valley location

Prospective patrons eagerly awaiting the opening of national cookie delivery and takeout company Crumbl Cookies won’t have to wait too much longer in Lower Nazareth, the store’s franchise owner says.

 

Andy Sullivan of Gilbertsville, Montgomery County, who owns the franchise with his wife, Mary Sullivan, expects a late June opening in the building that houses T-Mobile and Starbucks at Northampton Crossings Mall, Routes 248 and 33. The targeted date is June 17, but Andy Sullivan predicts supply chain bottlenecks could push the grand opening a week or two later.

This is the Sullivans’ second franchise after opening this past week at Broadcasting Square Shopping Center in Spring Township, Berks County. The couple currently is eyeing an Allentown site for their third Crumbl Cookies franchise with the goal to open that store by September.

 
 

At Broadcasting Square Shopping Center, the Sullivans hired 70 people. They hope to hire 75 workers to staff the Lower Nazareth store.

 
 

The couple chose the Nazareth area for their second venture based on its diverse demographics and proximity to other retailers, Andy Sullivan told lehighvalleylive.com. The Northampton Crossings site is close to Walmart, Target, Wegmans Food Market and independent retailers in Nazareth Borough’s downtown area.

 
 

He said they’ll be the only store of its kind in the region.

 
 

“We hope that we give residents something new and exciting,” he said.

 
 

Crumbl Cookies serves a rotating lineup of six cookies weekly from a total of more than 200 flavors. The most popular flavors -- classic pink sugar cookie and chocolate chip -- are always in the rotation. The rest are specialty flavors inspired from well-known cakes, pies, candy and other sweet treats. Think Muddy Buddy; Nutella Sea Salt; Rocky Road; and S’Mores flavors.

The open kitchen allows patrons to watch staff members make the cookies. They plan to serve orders in under two minutes. Guests will be able to order just one cookie at the franchise, for $4. The rest will be packaged in sets of four, six and 12, all in the chain’s signature pink boxes.

 
 

At the Lower Nazareth site, the Sullivans also plan to sell ice cream, called “Crumbl Cream.”

 
 

Crumbl Cookies alone has grown in under four years from its initial location in Logan, Utah to now more than 350 stores nationally. Crumbl stores are closed on Sundays.

 
 

The Sullivans hope to open five Pennsylvania stores this year. The chain has 10 in Pennsylvania so far.

 
 

The Sullivans recently moved to Montgomery County from Texas. The couple also has a lot of help with their cookie business ventures -- they are a family of 10 with eight children.

Crumbl Cookies is open at all locations from 8 a.m. to 10 p.m. Monday to Thursday and 8 a.m. to midnight Friday and Saturday.

 

 

Pamela Sroka-Holzmann / pholzmann@lehighvalleylive.com.

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