ShopRite of Shrewsbury opens on Wednesday, about four months after construction began on Shrewsbury Avenue.
The 80,000-square-foot supermarket, located behind Shrewsbury Plaza at 1151 Shrewsbury Ave., opens at 7 a.m.
"We just know from growing up here, living here, that there's a void in this community for a hometown store," said Rick Saker, senior vice president of operations at Saker ShopRites.
With nearby stores in Middletown and West Long Branch, "we feel there's enough of a gap for a World Class ShopRite," Saker said.
Saker, of Fair Haven, is a fifth-generation grocer. He joins his father, Richard Saker, and uncles Joe and Tom Saker in helping run the family’s 31 ShopRite stores in New Jersey, including 11 ShopRite stores and Dearborn Market in Monmouth County and two in Ocean County.
What can customers expect? The "best possible quality at the best possible price," Rick Saker said. Here's some of the store's highlights:
The new store will have about 300 employees. Those interested in applying for positions at the new store can visit the hiring office located at 180 Shrewsbury Plaza.
Supermarket competition in the area is fierce. Acme has a store nearby on Shrewsbury Avenue in Tinton Falls. SuperFoodtown in Red Bank recently underwent renovations.
Trader Joe's has a location on Route 35 across from Shrewsbury Plaza. Lidl, the German discount grocer, just opened a store on Route 35 in Eatontown, its first in Monmouth County. Aldi, another discounter from Germany, just completed renovations at its Route 36 store in West Long Branch.
ShopRite is ready for the competition.
"We feel that this World Class ShopRite, this Saker ShopRite, is as competitive as a supermarket can be," Saker said. "We deliver something very unique that our competitors can't really match."
The store has a variety of more than 75,000 items, including name and store brands.
"We have a sales program that we're offering deep discounts to customers that exceed discount retailers," Saker said. "We have a discount program of 10,000 sale items per week. Our sale items are more than the entire variety, more than three times, than some of the local discounters that you see popping up."
And Saker said ShopRite has its own high-quality private label brands: the ShopRite brand, Wholesome Pantry brand of organic and non-organic items free from additives, and artisanal food brand, ShopRite Trading Company.
"We are making over 1,000 items under the World Class Kitchens brand and Dearborn brand," Saker said. "These are unique prepared food items to Saker ShopRites that we believe position us against any competitor."