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06/22/2018

Table service, curbside pickup, mobile ordering coming to local McDonald's

Courier Post
Table service, curbside pickup, mobile ordering coming to local McDonald's

BURLINGTON TWP. – Get ready for more ways to be served when a new McDonald's opens Thursday.

The location will be one of the first in South Jersey to have table delivery for orders and will feature two new ways to order: kiosk and mobile phone ordering.

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Owner and operator Terri Santoro said she is still hiring a staff of 60 for the restaurant on Mount Holly Road.

"We are excited to be bringing a brand new McDonald’s restaurant to customers in Burlington Township," Santoro said.

"Starting Thursday guests will be able to enjoy the new McDonald’s experience with self-order kiosks, table service, mobile ordering and curbside pickup.

The restaurant is in the front of Liberty Square Center and near the intersection with Interstate 295 at Exit 47B and with Sunset Road. The site was once a Friendly's restaurant, but its building was demolished several years ago.

It is also the fifth quick-serve restaurant within a block on Mount Holly Road, joining Wendy's, Chick-fil-A, Checkers and Dunkin' Donuts. It is also near a Wawa.  

Amanda Pisano, corporate brand reputation manager for the Philadelphia-New York metro region, said McDonald’s is currently rolling out the new restaurant experience featuring kiosks, table service and mobile ordering across the U.S. 

While many North Jersey restaurants already feature the new restaurant experience, McDonald's is just beginning to introduce these changes in South Jersey.

"By 2020, we expect to offer these new features at most of our 14,000 U.S. restaurants," Pisano added.

She said table service offers a more enjoyable and relaxing dining experience for guests.

After ordering guests won't have to carry a tray with their food back to a table. Instead a crew member will deliver meals to the table.

"Our guests have been surprised by the new level of service and hospitality offered via table service," she said.

Adding freestanding digital kiosks offers customers more options for ordering and allows for browsing the full menu and customizing meals.

"More ordering points in the restaurant also means more flexibility and shorter lines for our guests."

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